Epsilon, a global leader in creating connections between people and brands, today announced the launch of a formal health practice, EpsilonHealth, as well as an expanded healthcare team, to continue to meet the growing needs of today’s healthcare marketers. EpsilonHealth will operate as a unit within Epsilon, providing market-specific expertise and knowledge for its healthcare clients across insurance, pharma, medical devices, retail and life sciences.
EpsilonHealth helps clients significantly improve business outcomes by fusing together rich data, analytics, creativity and technology to deliver personalized marketing communications that drive authentic engagement. With highly targeted and relevant marketing campaigns that connect emotionally to consumers, EpsilonHealth helps clients significantly improve healthcare experiences through informed choice. This allows consumers to reach the correct healthcare decisions resulting in better patient outcomes.
“We’re pleased to announce that Epsilon’s defined and proven healthcare proficiency will now go-to-market as EpsilonHealth,” shared Mark Miller, Senior Vice President, Healthcare Portfolio Lead at Epsilon. “The ever-evolving healthcare landscape brings unique challenges for healthcare marketers as they try to inform consumers across both traditional and digital platforms. More than ever before it is paramount that healthcare organizations can clearly identify and select global partners that have the seasoned expertise required to streamline and integrate solutions in the regulated healthcare marketplace.”
Recently named the #17 Largest U.S. Healthcare Agency Network by Ad Age and with more than 15 years’ experience working with global healthcare organizations like Shire, GlaxoSmithKline and AstraZeneca, Epsilon has further deepened its healthcare expertise with key new hires, including:
Alex Gochtovtt has joined as Senior Vice President, Client Services. In addition to overseeing strategic client relationships, Alex will lead the digital media solutions for the healthcare vertical. Prior to joining Epsilon, Alex was Chief Analytics and Healthcare Product Officer for Audience Partners where he led the development of digital media services and oversaw all programmatic media buying for healthcare clients.
Kurt Zoller has been appointed Senior Vice President, Strategy and Growth for healthcare agency services. A seasoned healthcare marketer and communications leader with expertise in CRM, traditional and digital marketing, Kurt previously served as Director of Marketing and Communications at Blue Health Intelligence.
Sherry Byers and Mike Salpas have both joined the team as Vice President/General Manager to lead, manage and evolve Epsilon’s delivery and service excellence models for EpsilonHealth. Prior to joining Epsilon, Sherry served as Group Vice President, Account Management at Digitas Health LifeBrands, while Mike served as Client Partner, Health at Merkle Health.
Leslie Rabin has joined the consulting arm of the organization as Vice President, Strategic Consulting where she will lead strategy driven by consumer insights for the healthcare portfolio. Previously, Leslie served as Vice President, Strategic Planning at Discovery USA.
Elie Carrier-Walker has been appointed Vice President, Global Agency Lead overseeing healthcare delivery across EMEA and APAC.
To learn more about how EpsilonHealth is committed to ‘Make it Better’ for clients and consumers please visit: www.epsilon-health.com